Confidence is key
I know what you're thinking. How cliché can you be? Am I really going to try explaining to you how important it is to have confidence in yourself? Yes, of course I am.
But really, confidence is important, and you are going to need it if you want to make a name for yourself online. The Internet can be a scary place, especially YouTube. At some point down the road, you are guaranteed to come across an individual or two who enjoys the benefits of anonymity.
You will be verbally attacked and your most mundane actions judged, but you should never let that stop you from feeling confident in yourself. Always remember that you are the one who is doing the creating. It's your channel and your content.
Be open to feedback
Doing your own thing on YouTube not only allows you to express your creativity to the masses, but it also presents the opportunity to accept feedback from anyone who takes an interest in what you have to say. Of course, much like anything that takes place online, this can be both good and bad.
Some viewers will take the time to compliment your work and let you know that you’re doing a good job, while others will make it a goal of theirs to break you down and make it feel personal. No matter what kind of feedback comes your way, it’s important that you remain confident and continue onward. Over time, you will learn how to properly filter the feedback that is worth reading.
On the Internet, everyone is a critic. Don’t take it personally.
Before you publish...
I know you're excited to get your content out into the world, but there are still a few things you should do. This includes tagging your video, as well as giving it a proper title, description and especially a catchy thumbnail.
Tagging videos, while it can seem tedious, is actually quite necessary in determining how well your content is ranked. And as massive as YouTube is, standing out is more important than ever. In other words, don't go cheap when applying tags. Include as many relevant keywords as possible.
For an example of properly tagging a video, these are the tags I would use for an iPhone 7 Plus review: iphone 7 plus review, new iphone features, 2017 iphone overview, iphone 7 plus vs iphone 6s, is the new iphone worth it
Notice how my tags include keyword phrases and not just singular words? When tagging any kind of video, you need to think as if you are the one doing the searching. What would you search for? And how? Apply that to your own work.
In regards to setting up your title, description and thumbnail, I recommend testing different results. Growing your brand on YouTube involves a lot of trial and error. As mentioned previously, try not to restrict yourself. Experiment and see what works.
Publishing your content
It’s time to put the finishing touches on your content and publish it on YouTube for the world to see. This can be done in several ways:
- Public - Your video is published immediately and can be found via search results
- Private - Your video is completely private and only viewable by you
- Unlisted - Your video can only be accessed via its direct link
- Scheduled - Your video can be published to go live at a specific date and time
Nervous yet? Don’t be. YouTube is an amazing place that can introduce all kinds of interesting opportunities.
Don’t forget to share
Once your video is live for all to enjoy, you might want to consider sharing it with your existing audiences on social media. As described in the beginning of this class, YouTube allows you to connect your Facebook and Twitter accounts, so the process is very straightforward. Consider it free traffic!
Now that you understand the basics of what goes into creating YouTube content, you need to promise yourself one thing… You will not give up. I cannot tell you how often I come across creators who just call it quits within weeks of starting. It’s as if they expect instant results over night. That’s not how it works.
Consistency is critical if you want to succeed on YouTube. Uploading a few videos here and there isn’t going to cut it. If it helps, try putting yourself on an upload schedule. Doing this can help you get into the groove of uploading new videos regularly. It also gives your audience something to look forward to.
Numbers are not everything
Numbers may be important in the long run, but if you’re still new to the YouTube scene, obsessing over them could quickly become discouraging. Instead, set a realistic goal for yourself that you can work toward.
At some point in the future, yes, numbers will be relative. But until then, the best thing you can do is remain consistent and keep creating original content. Focus on what’s working for your channel and expand upon that.
Congratulations! You’ve completed Becoming a YouTuber 101: Finding Your Fame. Reference everything you have learned and apply it in completing the challenge below. I also encourage you to discuss anything of interest in the Di Franco University Forum.