Launching a successful YouTube channel may be difficult, but it's not impossible. The process, provided you approach it wisely, is actually pretty straightforward. It's simply going to require some careful planning, an end goal that you would like to achieve, and a lot of patience.
Getting to know YouTube
Before we jump into the exciting stuff, I think it’s a good idea to step back and look at the big picture. You have to ask yourself, what is YouTube, exactly? And how does it play a role in a world today that is so enthralled by the Internet?
YouTube, founded in February 2005, and eventually acquired by Google in November 2006, is the world’s largest video sharing platform that is used daily by millions of individuals and corporations. Below are a few interesting facts that are sure to blow your mind:
- 300 hours of video are uploaded to YouTube every minute
- Nearly 5 billion videos are watched on YouTube daily
- YouTube receives a staggering 30 million visitors every day
Source - Learn more YouTube stats
Simply put, YouTube makes up for a significant percentage of overall Internet traffic data. Without it, the Internet would surely be a different place.
Something to remember
Now that you have familiarized yourself with YouTube and some of its backstory, you’re probably wondering what it takes to make a name for yourself in the world of video content creation.
It’s important to understand that any kind of success does not happen overnight. Succeeding on YouTube not only requires a ton of trial and error, but it especially calls for patience. As a YouTuber who has been active for 10+ years now, I can attest to this notion.
Work hard. Be patient.
What’s your end goal?
Like anything in life, starting something new should be done so with a solid plan in mind. Creating a YouTube channel brings many questions…
- Why are you interested in creating videos?
- Is there a specific audience that you’re looking to target?
- What are you hoping to get out of this?
Everyone joins YouTube and starts creating videos for different reasons. For me, the reason was simple. I have always enjoyed capturing life’s moments on camera, way before YouTube was even a thing. For example, just check out my tc1 Flashback series.
However, in my experience over the years, I can say with confidence that there are two things you should not be creating videos for — at least in the beginning. Those two things are view counts and revenue.
If you’re expecting to receive hundreds of views within days of uploading your first few videos, then you will end up feeling very disappointed. The same goes for generating revenue. That’s just not how YouTube works.
Creating your YouTube channel
Setting up a brand new YouTube channel is fairly straightforward. The first thing you’ll want to do is create a Google account. You can do that here. This account will be used for all products and services that are powered by Google, with YouTube being one of them.
Once your Google account is set up, head on over to YouTube.com and sign in as if you have an existing channel. Follow the onscreen instructions and Google will assist you in getting a new channel created. The process takes only a minute or two.
Customizing your channel’s appearance
Now this is where the real fun begins. YouTube may not offer a ton of channel customization, but they certainly offer enough to put your creativity to the test.
As with any kind of new online profile, the first thing I prefer to change is my avatar. In this case, it’s your YouTube channel icon, which is the primary image that the majority of your viewers will recognize you by.
Your channel icon should be something simple, to the point, and easily relatable. For instance, if you plan on creating vlogs, then you should consider using a photo of yourself. Doing so instantly puts a face to the name and enables you to have a personal connection with your audience. It also allows for transparency, which is important for any kind of social media presence.
After you decide on a channel icon, you’ll want to begin brainstorming ideas on your channel art — also referred to as the channel banner. This is the largest image on your channel that is guaranteed to grab attention, so be sure to choose wisely. Of course, you always have the option of changing it up, so don’t be afraid to try new ideas from time to time.
Personally, I prefer to keep things simple with my channel icon and art. I think going this route allows my channel to flow more freely, thus not distracting viewers from my video content.
Connecting social media accounts
YouTube allows you to connect your channel to Twitter and Facebook, both of which can be used to automatically share videos whenever they’re published. Setting up account sharing is handled in your account’s settings view.
Sharing your videos via social media can be a great way of bringing in a handful of extra views. And it’s especially convenient, seeing as how YouTube does it all for you. Just keep uploading and they’ll take care of the rest!
Before we continue…
Let’s recap everything you have accomplished thus far:
- You learned a thing or two about YouTube and how it came to be.
- Going in, it’s imperative to understand that success does not happen overnight.
- It’s important to know why you are creating videos in the first place.
- You’ve successfully created and customized your YouTube channel.
- Your Twitter and Facebook accounts have been set up for auto sharing.