Welcome to my Patreon Update for August 2016. This is my monthly report of how my Patreon campaign is performing, as well as my chance to thank everyone for their ongoing support.
As always, let's get started with last month's earnings. Below you can see my transparency report regarding all the pledges that were received and processed for July.
July 2016 Earnings
Transitioning from June into July saw a significant decrease in earnings. Unfortunately, this was expected. I'll explain in detail shortly. But for those keeping track, below are the latest numbers:
- Pledged: $2,096.00
- Service Fees: $241.34
- Processed: $1,854.66
My Patreon campaign has been doing quite well for a while now. I have consistently delivered exclusive content, new patrons have jumped onboard, and I've overall been pretty happy with my success. So, what happened? Why the sudden 20% drop in monthly earnings? I have two words for you: Daily Vlogs
You know, it's kind of funny. Viewers have been requesting that I create daily vlogs for years now, and I've always put off the idea. I was never quite sure if daily vlogging was for me. But then August came around and I figured I would finally give it a fair shot. Of course, this would mean taking away the patrons-only vlogs and upsetting some patrons in the process, but things would naturally fall back into place, right?
Wrong. I was so very wrong.
Here I am, delivering more content than I ever was before, yet numbers and performance are both taking a hit. Isn't it interesting how the Internet works? I was genuinely hoping that creating content daily would make most of my viewers happy. Instead, my Patreon campaign has taken a significant impact and my YouTube subscribers count has slowed down drastically.
So, now it's time to make a decision. Do I continue with my daily vlogging venture and just hope things work out for the best, or should I play it safe and return to how things previously were?
Going the latter route, of course, doesn't guarantee that my Patreon campaign attracts positivity. For all I know, it could continue to drop on a month-to-month basis. Sure, I would continue to offer the patrons-only vlogs and early access to my upcoming holiday videos, but is that enough to keep patrons around? It's impossible to say right now.
However, I do have an idea that could possibly work in everyone's favor. If you look at my Patreon profile, you will notice that I have introduced a new milestone goal of $2,000/month. If we can reach that goal, then I will continue to create daily vlogs. This is simply my way of knowing for a fact that I am delivering content that others are enjoying. It's also a definitive route in putting some value behind the vlogs.
Look, I have been a YouTuber for over 10 years now. That's a long time. Creating content and doing everything else that I do can require a lot of time, effort and especially patience. I realize not everyone is going to be happy with this decision, but I need to know that I am doing the right thing. And plus, it's important to remember that vlogging every day in August has been experimental. I knew going in that it had its risks.
$25+ Pledge Promotions
Every month I promote websites and/or services ran by those who are kind enough to pledge within the $25+ tier. Please take a moment to review anything below that you may find interesting:
Joel Shaw: Web Developer | Graphic Designer
SeekWiz | A Location Sharing Platform
If your pledge is $25+ and you are not featured above, please contact me right away.
Monthly $25 Amazon Gift Card Giveaway
For this month's $25 Amazon gift card giveaway, I would like to congratulate Louis McGonigal for winning June's drawing! You will be hearing from me shortly.
This has certainly been an interesting month so far. But what can I say? I'm taking a chance. Let's see how this plays out in two weeks. And whatever happens, please know that I always appreciate your support.