David Di Franco


An Open Letter to Squarespace

A long time ago in an Internet far, far away...

There was once a time when I could proudly call myself a Squarespace affiliate. I would casually mention Squarespace in my YouTube videos and describe how their services could benefit creatives like myself. Whether you're a full time blogger or you sell handcrafted items online, Squarespace has always been my go-to recommendation for anyone who is looking to create a website.

Actually, I should back up a bit. What is Squarespace, exactly? And why am I writing an open letter addressed to them? This is something I rarely do (if ever), so surely it must be important.

Squarespace, in my own words, is a premium website builder that is perfect for creatives who are looking for a clean, easy-to-use interface, but still want plenty of flexibility and control. I have been an avid fan of Squarespace for years, and have since built a variety of websites — for not only myself but numerous clients.

As you can see, I have been a happy Squarespace customer for years. I've seen the platform grow and mature since version 5. The platform has allowed me to express my creativity on the kind of level that I thoroughly enjoy. I cannot say the same about other platforms. WordPress is just one example. It's a solid platform, but I don't find myself having fun while working. After all, as a self-employed individual, I'm entitled to a bit of fun now and then. Right?

Alright, enough of the Squarespace praise. What's with the open letter? What am I trying to accomplish here? I promise, I have my reasons. And I just hope Squarespace comes across this.

A while ago, Squarespace made a tough decision that involved all kinds of significant changes to its affiliate program. Without going into details, let me just give you the Cliff notes.

Around two years ago, they basically cut out all the little guys and shifted focus toward the big players — including professional podcasters and popular YouTubers. As a small business owner, I understand changes like this need to be made. They can't be easy. And in reality, it makes perfect sense. Why waste time and resources on smaller affiliates when there are bigger fish in the sea? Squarespace, I don't blame you. You're in business to build a solid customer base, which in turn generates revenue. I get it.

Is such a change really necessary? I can't help but wonder how much of a negative impact someone like myself can truly have. I'm a Squarespace addict. Why wouldn't you want me promoting your services? I'm always doing it anyway, despite having an affiliate link that appears to still work. Try it for yourself.

Do you want to know something funny? And ironic at the same time? While composing this post, I had a viewer email me asking about hosting services. Naturally, I'm going to recommend Squarespace — regardless of my affiliate status.

See what I mean? All I want out of this open letter is Squarespace's attention. And maybe, just maybe, they'll consider allowing me back into the affiliate program. I cannot promise the kind of numbers you are used to seeing from the big guys, but I can assure you one thing... I have a passion, and I will do whatever it takes to turn that passion into sales.

Between my interactive YouTube videos, informational articles on Di Franco University, and an email list consisting of 1,700+ subscribers, I am confident in getting the word out about Squarespace.

After all, it's easiest to sell something that you already care about. Is it not? And besides, Wix (one of Squarespace's top competitors) recently reached out to me in regards to forming a partnership. Quite frankly, I'm not really that interested. I want to work with you, Squarespace — not Wix.

If anyone at Squarespace happens to read this, I want to thank you for your time. I am by no means begging. Okay, maybe a little. But really, I love what you're doing and I don't see that changing any time soon. And finally, before you ask, yes — I have reached out via email. Unfortunately, that hasn't been much help. At least I'm trying.

Forever a Squarespace customer,

David Di Franco