David Di Franco


2013: Year of Opportunity

Looking back on 2012, I can safely say it has been my most progressive year yet — and that's good, especially considering I dubbed it "Year of Progression." Between starting from scratch with who I decide to follow on Twitter and completely revamping this very website, the beginning of the year was already looking good.

In an effort to further explore the possibilities of affiliate marketing, I decided to give Go Daddy's Reseller Hosting a shot. I launched Di Franco Hosting in April and have been enjoying the experience since. The website pretty much runs itself, which plays a part in a longterm goal of mine — automation.

The middle of 2012 saw the biggest change yet. It was finally time to move out of my parents' house and get a place of my own. This alone really kicked things into gear. The ability of working out of a dedicated office (instead of my bedroom) has greatly increased my productivity and concentration. Not only that, but the amount of freedom I have is pretty awesome.

Soon after the big move, I made the decision to part ways with TekSocial. I sold the website and all of its social media properties to someone who had more time to manage it. While social blogging is something I have currently put on hold, it's an idea that I would like to revisit when the time is right. Until then, I would rather concentrate on a larger project that has a foreseeable future. That's where Gear Pop comes in.

Closing out the year, Gear Pop was launched on November 5 as my largest project to date. It is something I take a lot of pride in and will continue to do so as time progresses. This is just the beginning. Read on for further details.

So that was 2012. Needless to say, I am very happy with the outcome. 2013 has quickly arrived and believe me, I have big things planned. I'm calling it "Year of Opportunity."

Gear Pop 2.0 is coming soon.

Gear Pop may have just launched a couple months ago, but that hasn't stopped me from thinking of ideas on how to make the website even better. Between monitoring user feedback and studying how visitors use the site, Gear Pop 2.0 will introduce some drastic improvements. Visually speaking, let's just say that you are in for a treat. Think mobile.

I have no exact release date for the relaunch, but I do plan on getting everything finished sometime this quarter. Be sure to keep an eye on Twitter and Facebook for updates.

It's time to think big on YouTube.

Having recently watched Jon Rettiner's TechoBuffalo Office Tour 2.0 video, I am inspired to start thinking big in regards to the technology reviews I produce on YouTube. While I have been doing tech reviews for years now, it's about time I put myself out there more and attempt to get my hands on some larger products.

Starting out, I am making it a goal of mine to acquire a Microsoft Surface for review. From there I will attempt to build my way up to reviewing something much larger, such as a TV. If I have the opportunity of reviewing something like a Samsung TV, then consider it a huge success.

And plus, according to VidStatsX, I should be hitting the 100,000 subscribers mark before the year is over. Let's make it count!

My office could become a studio.

If you have recently watched my house tour, then you probably know by now that my bedroom is rarely used. Most of my time is spent in my office and living room. With that said, I think it's time to make some changes. While all of this is up in the air at the moment, I would really like to move my office into my bedroom, and vice versa.

My current office is fine the way it is, but just imagine the amount of room I would gain if this change were to actually happen. It would be nice to dedicate one wall of the room to my office setup, another wall to just gaming (with Di Franco Gaming in mind), and finally a third wall to recording videos for my primary channel.

Throw in a few matching desks from IKEA, some studio lighting, and I'm set. Of course, this could become quite expensive in a matter of weeks, but it's something I would love to see happen. Perhaps I could offset some of the costs with a sponsorship or two. I can explore that path when the time comes. This wouldn't happen until at least a few months from now.

Business relationships will happen.

Forming business relationships with brands I trust is something I enjoy doing. This is especially true when it means my YouTube viewers can get something out of it. Whether it's an exclusive discount on a particular product or service, or simply a referral program of some kind, it's always fun to be rewarded for promoting a brand that I can personally recommend.

I am making it a goal of mine to develop new connections with specific brands that can benefit both my audience and myself. This is something I will need to begin exploring. Thankfully, I already have a few contacts that I will be getting in touch with shortly.


Like last year, these are simply my primary goals that I would like to achieve. I am constantly on the lookout for anything that can further extend my online career. If you have any ideas, please feel free to contact me.

So, do you have anything planned for the new year? Feel free to share your resolutions with the community in the comments below. Here's to a great 2013!