David Di Franco


How I've Given My YouTube Channel New Life


When you've been on YouTube for 10+ years like I have, you eventually reach a point where you ask yourself... "Now what?" Coming up with new ideas can be tough, especially if you're trying to please your audience on a regular basis. After all, not everyone finds unboxing the latest technology to be all that exciting. The same can be said for pretty much every video topic to ever exist. Sometimes you just have to admit the harsh truth — you're boring.

Wait, that's where you are wrong. With a little bit of guidance, there is no reason why you can't keep things feeling fresh and interesting. Besides, is this not your channel we're talking about? You always have the freedom to try new things.

Have the confidence to try something new.

Believe me, I understand the feeling of being afraid when it comes time to trying something new on YouTube. Your dedicated audience is typically used to seeing a specific style of content from you, so I don't blame you for your hesitance. But wouldn't it be great to least try and give it a shot? That idea you're feeling nervous about could very well turn into something big.

For example, look at my Patreon campaign. It has quickly transformed into one of the best ideas that I have ever acted on. And that's no exaggeration. It has quite literally changed my outlook on content creation and distribution.


Now imagine if I had listened to all the negative criticism on my introduction video for Patreon? Thankfully, I was confident enough to move forward with my decision and give it all that I had. And you know what? It worked.

The likes-to-dislikes ratio in the screenshot above speaks for itself.

Get creative with music.

Using music in YouTube videos is far from anything new. Heck, I've been doing this since 2006 — which just happens to be the year "thecreativeone" was born. Fast-foward to 2017 and you'll see that music is still a thing on YouTube. It's actually bigger than it has ever been.

With platforms like Epidemic Sound (my personal favorite) available, it's difficult to not be curious about throwing some tunes into your video mix. That's exactly what I have been doing these past few weeks. Rather than sticking with my usual soundtrack, I've decided to challenge myself and use a different track for each of my videos — aside from the weekend vlogs, which deserve to stand out on their own.

Because I have been incorporating music into my videos often lately, it has also inspired me in feeling more creative. Drop in a catchy tune, cut the video to go along with the beat, and I've got myself a new style of video that's already grabbing the interest of viewers. Click any of the video comments below to view its full size.

Take a boring topic and make it interesting.

Do you want to know something? Not too long ago, I made a video about pizza. Yes, pizza. Okay, so this was really just an excuse to unbox my new toaster oven on video, but still... I did it. But only because I did so in a way that was interesting.

In order to keep viewers occupied, I made sure to do plenty of cuts from different angles, introduce a bit of humor into the equation, and of course — I just had to show some close-up shots of the finished pizza. Come on, who can resist a video that makes you hungry? I'm known to do that quite often with my weekend vlogs.

The following are examples of additional video topics that could normally be viewed as boring, but I managed to keep them interesting and entertaining: Spray Painting My Legs | The Return of Steve Jobs | How I Protect My Nintendo Switch